Preventing Problems
Most focus on solving MarTech issues. True success lies in prevention, aligning people, processes, and platforms to sidestep pitfalls as businesses evolve and expand.
Budgeting & Investment
42% of SMBs claim they are overpaying for Martech.
SMBs often dive into Martech without thorough or effective evaluation, resulting in over-expenditures, duplicative tools, and reduced return on investment.
Underutilization
59% MarTech Underutilization Exposes Gaps in Effective Implementation.
A rift exists between vendor demos and real-world setups, neglecting required resources, future scalability, and real-time insights.
Tool Overload
61% of SMBs will likely add new Martech tech than optimize existing.
60% of SMBs report feeling overwhelmed by the multitude of tools, possibly due to smaller team sizes and the vast landscape of Martech.
Training
94% of employees want training... few get it.
Despite an overwhelming desire to receive it, only 28% of SMBs provide adequate training, limited by costs and time, hindering team member productivity.
Planning
27% of SMBs say their MarTech is easily scalable.
Improper onboarding and optimization create compounding issues for SMBs. Over time, scaling becomes costly or near impossible atop these unoptimized systems.
